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RISE Franchise in Vietnam
Empowering children through English & Chinese literacy
About RISE
by School of Concepts
School of Concepts (SOC) is a Singapore-based educational movement committed to bringing literacy to all. RISE is our premium enrichment brand, designed to equip children with English and Chinese literacy through creative, structured learning.
Backed by research and trusted by over 300,000 children worldwide
Aligned with early childhood development frameworks
Accessible, scalable, and driven by purpose and profit
Why Bring RISE to Vietnam?
A powerful opportunity for growth. Parents are investing earlier in their children’s literacy and cognitive development, viewing English and Chinese not just as academic tools but as essential life skills for future success.
7,850
RESIDENTS
35%
PROJECTED ANNUAL GROWTH
in Vietnam’s private preschool enrolment over the next 3 years.
26M
MIDDLE-CLASS VIETNAMESE
by 2026 — double from 2023. More disposable income for enrichment and bilingual learning.
to 1 English centre
ratio in HCMC, and the growing difficulty in obtaining new licenses.
What You Get:
Franchise Package
Built so even non-educators can succeed!
RISE Brand License
School Management System
Full usage of RISE brand, logo, and positioning
Brand Kit
Visual assets: logos, colours, signage, uniform templates
Marketing Support & SOPs
Launch campaign templates, social ads, lead generation SOPs, and co-branded marketing initiatives to boost local visibility and enrolment
Fees, attendance, parent engagement, teacher performance tracking
Teacher Training in Singapore
Exclusive on-site training and immersion at SOC’s flagship school
Sales Team Training
Scripts, conversion strategies, CRM tools for enrolment growth
Curriculum License: English
40-lesson structured English literacy program
Curriculum License: Chinese
Progressive system for 18 months to 7 years old
Licensing Support (HCMC)
End-to-end help to obtain a local enrichment centre license
Optional: FunBox Workshops
40% margin resale, with facilitator training and sales kit
Next Steps
to Secure Your Franchise
1
2
3
4
5
Book Discovery Call
Submit Expression of Interest (EOI)
Sign Letter of Intent (LOI)
Pay Commitment Fee
Launch Setup Support
Franchise onboarding begins
(deducted from total franchise fee)
Begin teacher selection, training booking, licensing & marketing prep
Secure 14-day territory lock
Clarify investment, training, and local market strategy
Reserve your target district
Let's Talk!
We’re excited to explore your goals and help you build a legacy in education. Let’s make RISE a success together in Vietnam!
84-335-062-065
RISE VO VAN KIET
3rd Floor Centre Mall, No. 1466, Vo Van Kiet Street, Ward 1, D6
RISE THAO DIEN
No. 9, Street No. 6, Thao Dien Ward, D2
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